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January 25, 2012

NEWS, BLOGS AND ALL THINGS INTERESTING

It’s only Wednesday morning and already this week has been filled with many interesting issues, articles and blog posts that we just have to share with you.

McDonald’s Twitter Campaign: An attempt to promote their quality ingredients and products on Twitter quickly went from good intention to bad idea for fast-food giant McDonald’s. Expecting fans to share positive experiences, McDonald’s launched the first hashtag #MeetTheFarmers then switched to #McDStories and that’s when it’s became a #McFail. Instead, the tag became a way for animal activists and less-than-satisfied diners to air their grievances.

Read more here: CNBC.COM

Apple’s Record-breaking Quarter: If you don’t own an Apple product, you must be living under a rock. According to the latest financial reports from the tech giant, the first quarter of 2012 has smashed all records for the company. Early signs had pointed to a $40-billion quarter, which seem like a stretch for the company who had never passed the $30-billion mark. But, as it turns out, record-breaking sales of iPhones, iPads and Macs has resulted in a $46.33-billion quarter! Apple now has $97.6 billion in cash.

Read more here: Businesswire

State of the Union and Twitter: Did you follow U.S. President Obama’s State of the Union address on TV or Twitter? Official stats from Twitter released today say there were 760,000 tweets during the President’s speech. The top tweeter on the Democrat side was Gabrielle Giffords, while on the Republican side it was Aaron Schock.

Read more here: Mashable.com

Why Students Should Blog: We came across this blog, written by Michael White of Musings of a PR Student about the benefits of blogging. Whether you’re a student or a business owner, the advice in this article is excellent and worth the read, especially if you’re not sure if blogging is right for you.

Read more here: Problogger

Witty Twitter Bios: If you have a Twitter account, you may have struggled with writing an interesting bio line for yourself. After all, who knows who will be reading it, right?! Take a look at some of the top 20 witty Twitter bios that will leave you smiling.

Read more here: BusinessGrow

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January 20, 2012

Digital Advertising Alliance Announces ‘Your AdChoices’ – The Consumer Campaign To Educate Behavioral Targeting

Back in December 2011, we posted an article discussing the debate of online tracking, initiated by Canada’s Privacy Commissioner Jennifer Stoddart (The Debate of Online Tracking: Catch 22 For Advertisers). Since then the Digital Advertising Alliance (DAA) has been busy with the “Your Ad Choices” campaign, which launched today.

The DAA is the ad industry’s self-regulatory team for behaviorally targeted online advertising. It was established in 2010 to make sure advertisers are playing fairly in an online environment where users are becoming increasingly skeptical of data protection rights.

In our previous post the point we put forward was that before any strict guidelines are enforced, a degree of user education should be the first step. The DAA have hit the nail on the head with their “Your Ad Choices” campaign. The online banners click through to a website, with videos and information surrounding the ‘grey area’ of what behavioural targeting actually is.

For those of you concerned with behavioural targeting, the “Your Ad Choices” website offers users the option to “opt-out”.

Most of the leading advertising networks have agreed to participate in the DAA’s program. Therefore, users will begin to see the logo from the “Your Ad Choices” campaign on the majority of behavioural-targeted banner ads.

The messaging of this campaign is spot on; I think that this ‘grey area’ masked around behavioural-targeting will finally make it clear to those who engage with the campaign. The educational videos show that advertisers and users are actually on the same team. This may get a few people hesitating before pulling the plug on receiving behavioral targeting. At the end of the day, each user is going to be exposed to Internet advertising while going about their business online.  So what would you prefer; seeing random ads cluttering your favourite website? Or would you prefer to see something relevant to your interests? I know what I would choose.

Sources:

http://www.youradchoices.com/

http://www.youronlinechoices.com/uk/your-ad-choices – the UK version

http://www.aboutads.info/ – Digital Advertising Alliance (DAA)

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January 18, 2012

Muhammad Ali – A Great Communicator

In honour of Muhammad Ali’s 70th birthday, we’re paying tribute to one of the world’s “greatest” boxers, who also happened to be one of the “greatest” communicators that ever lived.

Of course, Ali was a master in the ring. By the time he retired in 1981, he had a record of 56 wins, 37 by knockout, and five losses in 61 bouts. He called himself “The Greatest” because he knew he was.

Whether you like boxing or not, everyone knows who Ali is, and can at least quote something he’s said at some point in time. When Ali spoke, people listened because his message was clear, concise and entertaining. Inside the ring he used his brains and his strength to defeat his opponents, but outside the ring, he was a clever wordsmith who was capable of promoting and marketing his sport, his fights and most importantly, himself.

As we look back on some of Ali’s most memorable speeches and quotes, what is interesting to note is that they’re all timeless. They still resonate with the same power today as they did decades ago.

In today’s day and age, where e-mails and social media are the preferred methods to communicate with each other, it’s nice to reflect on the power of speech. I don’t think the next great communicator will be remembered for his best “tweet” or e-mail – so in honour of Muhammad Ali, let’s do a little more talking!

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January 16, 2012

Opening Movie Credits That Say, WOW!

The chances of me remembering something from the start of a movie are pretty remote these days. However, when I was recently reminded of the opening credits of The Girl With the Dragon Tattoo, I was immediately zapped back in time to Christmas Day when I sat in my local movie theatre, mesmerized by what I was seeing on the screen.

If you’ve seen the movie, you’ll know what I’m talking about — the stunning CGI effects created by California creative house Blur. The link below shows the video and also features an interview with Blur’s Tim Miller.

Films don’t generally come with opening sequences these days — in fact the only ones I can think of are the Bond movies, also starring one Mr. Daniel Craig. But that’s where the similarities end. This opening makes James Bond appear like a nice chap you’d like your daughter to date. Take a look and see for yourself.

Blur Talks to Motionographer

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January 14, 2012

Ma Murray Awards Are Coming!

We can safely say that we’ve probably met every courier in the Lower Mainland over the past few days. Every few minutes our door rings with a new delivery and package for our ever-growing pile – it’s better than Christmas! The reason? Well, as some of you may already know, Curve Communications helps the BC and Yukon Community Newspaper Association with the annual Ma Murray Community Newspaper Awards and Gala and we’re rolling up our sleeves preparing for the fun.

Submissions! Submissions! Submissions!

Newspaper editors and publishers across BC and Yukon have been busy putting together the very best of the best to be judged this year for a chance to win our version of the Oscar and be celebrated by their peers.

Friday, January 13, 2012, was the submission deadline and now the hard work really begins for the Curve team. Sorting through the entries, liaising with judges and putting the final touches on the event.

If you’re interested in attending this year’s Ma Murray’s, make sure you save the date!

When: Saturday, April 14, 2012

Where: River Rock Casino, Richmond

Please check the BCYCNA website for more details.

www. http://www.bccommunitynews.com/files/awards.html

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January 13, 2012

A BRIT TOO FAR? A CURVE ENGLISHWOMAN SPEAKS UP

The Huffington Post has just published a list of famous British people who shaped the world.
As Curve Communications is almost a quarter British, we thought we should wade into this debate!

Take a look at the list, drawn up simply – and as a marketing gimmick, which we will always support! – because of the release of Meryl Streep’s movie The Iron Lady, about former Prime Minister Margaret Thatcher.

There are the no-brainers…Sir Isaac Newton, Charles Darwin, William Shakespeare…the usual brilliant suspects.

Then there are the modern inclusions; Tony Blair, JK Rowling, David Beckham…and honestly, out of these three, I’m more confused about Tony Blair being on the list than the Harry Potter author and the soccer superstar.  Rowling is single-handedly responsible for getting millions of children across the world interested in reading – and she has done sterling work keeping elderly British actors in work for the past 10 years to boot.  And Beckham has kept the flag flying at home with his Olympic spearheading, while also opening up the mysterious low-scoring world of FOOTBALL, yes, it’s football people, to a whole new audience.  But political persuasion aside, is someone like Blair, more worthy of note than say, Clement Atlee, whose government oversaw the introduction of the National Health Service, more equality for women, better workers rights such as sick leave and increased employment and wages following the second world war?  Or is it more likely that readers of the Huffington Post have heard of Tony Blair and wouldn’t have a clue who Clement Atlee was?

Lists are subjective – you will always have people saying “where was so-and-so?” or “are you kidding me?” – so I suppose I should just be grateful that people like Eddie The Eagle Edwards and Simon Cowell have been left off.

http://www.huffingtonpost.ca/2012/01/04/famous-british-people_n_1189611.html#s596374&title=The_Iron_Lady

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January 10, 2012

Stuff PR People Say

Every now and then you have to poke a little fun at yourself, right? Whether you’re a man, woman or in simply work in PR, there’s no denying the fact that what often makes us unique and special can also give us a good laugh, especially when you look in the mirror.

Last month, the hilarious YouTube video about “stuff girls say” quickly went viral and several spoofs soon followed.

Today, “PR people” across North America are sitting at their desks chuckling with the latest spoof done by a PR agency in New York that pokes fun at what we say.

Enjoy!

If you haven’t seen the original video about “stuff girls say” – watch it here.

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January 5, 2012

MARKETING/COMMUNICATION TIPS FOR BUSINESSES

It’s a new year and if you’re like many people, you’ve made a resolution to improve either yourself, your business or both. If you own a small- or medium-sized business, January is a great time to map out your company’s goals and create a plan to get you there. For this reason, we’ve outlined three marketing and communication tips for entrepreneurs to consider when looking ahead to a successful 2012.

1. Website – Have a good look at your website. When was the last time it was updated? Is the information still correct and/or relevant? A website is an important communications tool for any business, and neglecting it can keep you from achieving your goals. New technology has made it easier for small businesses to create a simple, yet effective website than can be updated by anyone on your team. Make sure your website is modern, fresh and easy to use.

2. Public Relations – Once your website is up-to-date, tell your story! What do you do for the community? What’s your success story? Do you sell or produce a unique product? As a communications company, we know that everyone has a story to tell – it’s just a matter of finding the right one and sharing it with the media and the public. Keep in mind that the best stories are about people and that PR and advertising are two totally different things.

3. Online Marketing – You have a website and you have a story… now you have to make sure people can find you online. If you appear in the paper, and the public is interested in your company, they’ll definitely Google your business. But if your company’s website can’t be found, then all your hard work has been for nothing. How do you make sure your website is easily found? There are a few options to consider depending on your budget, but Search Engine Optimization (SEO) and Pay-Per-Click (PPC) ads are the easiest and least expensive ways to get you noticed, and can be tailored depending on your budget.

If you’re considering making changes in 2012, Curve Communications can help you reach all of your communications goals. Whether you want a new website, need PR or simply want to improve your online visibility – our team of professionals can help you achieve the success you’re looking for this year.

For more info contact us here.

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January 4, 2012

TWITTER LESSONS COURTESY OF THE MURDOCHS

If you’re on Twitter, then at some point it’s happened to you… you’ve sent a Tweet  that you wished you could take back. Whether it’s a typo, wrong name, wrong article or just something that on second thought you realized probably shouldn’t be on public display for everyone on the World Wide Web to see. These are lessons that one quickly learns when starting off in social media.

This past week we’ve all been reminded of what can go wrong on Twitter through the trials and tribulations of media mogul Rupert Murdoch and his wife Wendi Deng.

When Rupert decided to start a Twitter account on New Year’s Eve, we knew it was going to be interesting! However, the back-pedaling for the octogenarian started not even a full day after his first Tweet, when he posted, “maybe Brits have too many holidays for broke country!” Shortly after, an unverified account bearing his wife’s name — @Wendi_Deng — replied, “@rupertmurdoch RUPERT!!! delete tweet!”

New reports now claim that Wendi isn’t on Twitter after all, and the verification has been pulled. So much for the newest Twitter power couple!

There are three things we can all learn from this situation:

A)   Nobody is perfect on Twitter.

B)   Think before you Tweet.

C)   Grab your business and personal name before someone else does.

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December 23, 2011

CURVE’S MOST MEMORABLE NEWS STORIES IN 2011

As we look back at 2011, there are several news stories that shaped the year, changed our lives and will forever be engrained in our memories. Some of the stories were happy and some were sad. We’ve asked the Curve team for their top picks of most memorable news stories in 2011. Here’s our top three:

Japanese Tsunami (Friday, March 11) – The world woke up to images of a tsunami engulfing Japan’s northern coast following a massive earthquake. Amanda says the unbelievable images of the unstoppable wave gobbling up towns and villages will stay with her forever. In total more than 15,000 people were killed and thousands more injured.

Stanley Cup Riots (Wednesday, June 15) – Following several weeks of festivities in Vancouver’s downtown core, Canuck fans were in disbelief when their team lost the Stanley Cup. However, it was the rioting and looting that followed that really left residents of this city horrified and embarrassed. Kerry says that the riots were a very personal story for her, because the city was briefly exposed to the world as a terrible place to be – and we all know that isn’t true.

Steve Jobs’ Death (Wednesday, October 5) – After a long battle with a rare form of pancreatic cancer, the man who created Apple and changed the way we use our phones, listen to music and even work on our computers passed away. Following his death, thousands of fans honoured him with roadside memorials at Apple stores around the world.

And we can’t forget this one…

George Elected Vancouver City Councillor (Saturday, November 19) – Curve boss, George Affleck, was elected to Vancouver’s city council after many months of campaigning, door knocking and meeting with residents. For all of us at Curve it was exciting to be a part of the campaign and even better, to watch George win on election night! It was a perfect end to the year and a great way to start 2012.

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