2010 Olympic elation has well and truly hit the Curve office. With hundreds of events to attend, an unprecedented electric atmosphere in the city, and our Canadian athletes making us proud- this two-week period will be fondly remembered by Vancouverites and visitors for years to come.
Right to Play Coach Trainer and former child refugee Benjamin Nzobonankira was one of the five speakers to discuss Sport, Peace and Development on February 12.
During this exciting time Curve has been conducting a media relations campaign for UBC’s Sport and Society dialogue series: five relevant, intellectually stimulating discussions with Olympic & Paralympics athletes, as well as some of the finest minds in sport who have worked to create positive change in the athletic world and beyond.
These five dialogues take place in the same number of weeks, requiring a well-considered strategy of targeted pitching. It is essential to ensure that the various events and their media relations campaigns are scheduled in such a way as to increase awareness for each of the events across the entire five week window. Too often with such series, the initial events are highly visible- but subsequent events all but drop off the radar.
Thanks to positive relationships with our wonderful journalist colleagues and media contacts, a tight schedule and a passionately executed plan the February 8 and February 12 discussions received coverage in media outlets including Ming Pao, Review Vancouver, Global TV, CBC BC Almanac, CBC On The Coast, Vancouver Courier, and Georgia Straight, to name but a few.
The next dialogue, taking place on March 5, features activist and Olympian Waneek Horn-Miller addressing a highly relevant issue that resonates throughout Canadian society: Are major sporting events inclusive of First Nations and other groups?
Sport and Society talks take place at The Chan Centre for the Performing Arts. Tickets are available through Ticketmaster at $10 per event.
