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Posts Tagged ‘Vancouver 2010 Olympics’

Break a Leg Tonight Alberta Ballet!

Tuesday, May 11th, 2010

Dancers of the Alberta Ballet in Jean Grand-Maître's production of Love Lies Bleeding. Debra Hornsby / Banff Center (photo from globeandmail.com)

Tonight marks the Edmonton opening of Love Lies Bleeding, which follows hot on the heels of the sold-out World Premiere in Calgary. The ballet is the latest work from Alberta Ballet‘s Artistic Director Jean Grand-Maitre, who most recently stunned audiences in Vancouver (and, quite literally, everywhere else) with his choreography for the Vancouver 2010 Olympic Opening and Closing Ceremonies. The ballet was created in collaboration with Elton John and Bernie Taupin and features 14 of their most beloved songs.

The Alberta Ballet website describes the work as:

“…a contemporary semi-abstract ballet set to 14… [a] journey, through a series of theatrically dynamic tableaux, into the wild, dangerous and powerful world of pop music.

Set in a vast, dark and abandoned theatre littered with mementos, artefacts and the remembrances of its past glories, this ballet will poetically depict  the dramatic landscapes of a monumental cycle of compositions which has deeply inspired billions of music lovers around the world.

Love Lies Bleeding will offer audiences an unadorned portrayal of the trials, the triumphs and the painful sacrifices made to attain and maintain the status of super stardom.”

Curve Communications had the delight of working with Jean and the wonderfully talented company this January when Alberta Ballet opened the Cultural Olympiad. Our marketing agency was recruited to provide PR and promotions for Joni Mitchell’s The Fiddle & The Drum.  This show was Alberta Ballet’s first collaboration with a songwriter of such magnitude, celebrity and achievement, and did its part in paving the way for the creation of works such as Love Lies Bleeding.

There were a few team members here at Curve seriously contemplating a drive to Alberta to watch the ballet. Alas, both the Calgary and Edmonton runs sold out before we could! We have very high hopes, however, that the tremendous reception in Alberta combined with worldwide attention the work has been receiving will soon see Love Lies Bleeding begin to tour.

Until then you can join the Curve team in visualizing the work by reading Paula Citron’s fantastic review.

Exploring Sport and Society

Monday, February 22nd, 2010

2010 Olympic elation has well and truly hit the Curve office.  With hundreds of events to attend, an unprecedented electric atmosphere in the city, and our Canadian athletes making us proud- this two-week period will be fondly remembered by Vancouverites and visitors for years to come.

Right to Play Coach Trainer and former child refugee Benjamin Nzobonankira was one of the five speakers to discuss Sport, Peace and Development on February 12.

Right to Play Coach Trainer and former child refugee Benjamin Nzobonankira was one of the five speakers to discuss Sport, Peace and Development on February 12.

During this exciting time Curve has been conducting a media relations campaign for UBC’s Sport and Society dialogue series: five relevant, intellectually stimulating discussions with Olympic & Paralympics athletes, as well as some of the finest minds in sport who have worked to create positive change in the athletic world and beyond.

These five dialogues take place in the same number of weeks, requiring a well-considered strategy of targeted pitching.  It is essential to ensure that the various events and their media relations campaigns are scheduled in such a way as to increase awareness for each of the events across the entire five week window.  Too often with such series, the initial events are highly visible- but subsequent events all but drop off the radar.

Thanks to positive relationships with our wonderful journalist colleagues and media contacts, a tight schedule and a passionately executed plan the February 8 and February 12 discussions received coverage in media outlets including Ming Pao, Review Vancouver, Global TV, CBC BC Almanac, CBC On The Coast, Vancouver Courier, and Georgia Straight, to name but a few.

The next dialogue, taking place on March 5, features activist and Olympian Waneek Horn-Miller addressing a highly relevant issue that resonates throughout Canadian society: Are major sporting events inclusive of First Nations and other groups?

Sport and Society talks take place at The Chan Centre for the Performing Arts. Tickets are available through Ticketmaster at $10 per event.

The View from Curve

Friday, February 12th, 2010
Like most of Vancouver and much of the world- our eyes have been glued on the Olympic torch today.  Thirty minutes ago it made its way past our front door and five minutes after that it was at The Centre in Vancouver for Performing Arts, where we are coordinating marketing and publicity for Monkey King: The Musical and hosting the VIP Glacier Lounge for the duration of the 2010 Vancouver Olympic Games.

Here are the views from our boardroom and from our CEO’s iPhone:

Crowds gather to see the Olympic flame at Nelson and Mainland

Crowds gather to see the Olympic flame at Nelson and Mainland

Torchbearers pass on the flame outside The Centre in Vancouver for the Performing Arts

Torchbearers pass on the flame outside The Centre in Vancouver for the Performing Arts

Just in Time for the 2010 Olympics: Travellers Deck

Friday, February 5th, 2010

card41Residents of Vancouver are abuzz over Travellers Deck: a pack of 100 cards showcasing the best local places to eat and shop in five different neighbourhoods throughout the city, and featuring a coupon for each recommended location. The social media world was aflutter with its announcement- forwarding and retweeting Mia Stainsby’s article in the Vancouver Sun that explains creator Brenda Ee’s inspiration for the cards, and delves into some memories of the finest – and most unusual – meals from Vancouver and beyond.

The Curve team have already compared notes about some of featured eateries after using some of the $750 worth of discounts included in the pack. Regardless of the growing waistlines, Curve are delighted to be promoting this funky and very useful product.

Keep your eyes peeled for some upcoming street marketing that Curve will be implementing over the next few months, as well as more reviews and reports from shopaholics, foodies and business enthusiasts alike.

Your Guide for Getting Downtown in February 2010

Tuesday, January 12th, 2010

Speculation over what Vancouver is going to look like during the imminent 2010 Olympics Games has become a regional past time over the last few years.  From real estate to restaurants, rentals to road closure: no one seems to know exactly what to expect.

As a marketing and communications agency with offices in Yaletown, and who are managing multiple Downtown events during the Olympics, these things weigh pretty heavily on our minds too.

We therefore thought we would share some of the information that is helping us formulate our commuting plans during “the big show.”

The first is from the City of Vancouver and details the locations and timing of Olympic-related road closures:

Vancouver 2010 Road Closures

The second comes is a Vancouver Sun editorial discussing what commuters can expect from Translink during the run of the Games:

Vancouver Sun: Expect waits up to two hours for transit

Joni Mitchell’s The Fiddle and The Drum Returns to Vancouver

Monday, June 29th, 2009

Curve Communications is very excited to announce that Alberta Ballet has decided to utilize Curve to coordinate the Vancouver PR and marketing for its 2010 Cultural Olympiad presentation of Joni Mitchell’s The Fiddle and the Drum.

The work is a stunning piece  of dance, that Vancouver ballet lovers will not want to miss.  To get a taste of what’s coming- check out the video above.

Tickets are currently on-sale at Ticketmaster.ca.