Community Media Canada (CMC) is the advertising and promotional arm of the Canadian community newspaper industry. When they wanted to redesign and rebuild their website and brand, CMC came to Curve.
After a thorough analysis of the CMC audience and desired outcomes, Curve rebuilt the website into a targeted, sophisticated, easy-to-use information portal for the media buyers and agencies across Canada they wanted to attract. The site now provides details on how to effectively plan, purchase and execute a national media campaign within the community newspaper medium, and presents a more appropriate and appealing image to its audience. Curve also implemented an attention-grabbing national advertising campaign to complement the new website and further connect with media buyers across the country. With a significant increase in website traffic, and improved sales already noted, the rebrand and redesign have been hugely successful.