Whistler Brewing Company was the official beer supplier for the Granville Street Party at the 2009 Juno Awards in Vancouver. The independent Canadian brewer turned to Curve Communications to develop a fun, memorable way of maximizing their profile for the Junos through strong street-level awareness.
Curve acquired a section of Granville Street, set up a venue with Whistler Beer branding and rented a pair of sumo suits. Individuals walking on the cordoned-off street were invited to don a suit and participate in “Whistler Brewing’s Sumo at the Junos” for the chance to win prizes. Huge visibility and profile for Whistler Brewing was created, with massive crowds gathered around the Whistler Brewing venue. Our team distributed a tremendous amount of branded Whistler Brewing marketing materials, and even landed the talked-about promotion on CTV’s Evening News.