It’s a new year and if you’re like many people, you’ve made a resolution to improve either yourself, your business or both. If you own a small- or medium-sized business, January is a great time to map out your company’s goals and create a plan to get you there. For this reason, we’ve outlined three marketing and communication tips for entrepreneurs to consider when looking ahead to a successful 2012.
1. Website – Have a good look at your website. When was the last time it was updated? Is the information still correct and/or relevant? A website is an important communications tool for any business, and neglecting it can keep you from achieving your goals. New technology has made it easier for small businesses to create a simple, yet effective website than can be updated by anyone on your team. Make sure your website is modern, fresh and easy to use.
2. Public Relations – Once your website is up-to-date, tell your story! What do you do for the community? What’s your success story? Do you sell or produce a unique product? As a communications company, we know that everyone has a story to tell – it’s just a matter of finding the right one and sharing it with the media and the public. Keep in mind that the best stories are about people and that PR and advertising are two totally different things.
3. Online Marketing – You have a website and you have a story… now you have to make sure people can find you online. If you appear in the paper, and the public is interested in your company, they’ll definitely Google your business. But if your company’s website can’t be found, then all your hard work has been for nothing. How do you make sure your website is easily found? There are a few options to consider depending on your budget, but Search Engine Optimization (SEO) and Pay-Per-Click (PPC) ads are the easiest and least expensive ways to get you noticed, and can be tailored depending on your budget.
If you’re considering making changes in 2012, Curve Communications can help you reach all of your communications goals. Whether you want a new website, need PR or simply want to improve your online visibility – our team of professionals can help you achieve the success you’re looking for this year.
For more info contact us here.