Let’s face it… it was not our finest hour. But one of the few positive things to come out of the Vancouver Riot (2011 version) is the fact we WON (no, not game 7, sorry) the Esquire Magazine “Photo of the Year” as announced yesterday.

You’ll have seen the image – the couple lying in the middle of the street, surrounded by riot police, chaos and destruction; sharing a tender moment while the world crashes down around them.

There were claims the Getty Images shot was Photoshopped or that the whole thing was a setup but after the inevitable frenzied media hunt for the couple, Scott Jones and Alex Thomas were tracked down to give their side of events – and video taken from a rooftop above confirms their story.

They were simply in the wrong place at the wrong time; they were knocked to the ground in a surge by the riot squad and Alex, who was terrified, was simply being comforted by her boyfriend – in Canada from Australia, where his Dad was also giving interviews to the media.

The fact the story had a happy ending – that they weren’t hurt and that it was a genuinely fragile moment in a maelstrom of insanity – makes the award a poignant one.

It might not be a sailor kissing a surprised young woman in Times Square on V.J. Day, or a lone man standing in front of a tank, but the image is from the vein of the “new iconic photograph” – published around the world in mere hours, dissected on talk shows and comedy news and representative of a memory – good or bad, in our history.

Do you have a favourite iconic photograph?

couple kissing riot in vancouver 1 Esquire Magazine Announces Photo of the Year: Vancouver Riot Kissing Couple

Posted in Industry News | Tagged , , ,

If I earned a dollar every time somebody said to me “…this year is the year of the mobile,” I’d be sitting on my yacht in the French Riviera sipping on cocktails. Instead, I’m reading another article claiming that the ‘invasion’ of the mobile is finally here, and by the end of 2015 we will all speak in text slang and the Earth will be the shape of an Apple (R.I.P Steve Jobs). Okay, I admit some of that is false, but you catch my drift.

Bad jokes aside, it really does look as though the dominance of the smartphone is starting to make great headway in its role as an advertising tool (or so research suggests). Gartner Research has stated that by 2015, 50 per cent of companies’ online sales will come via social media platforms and mobile applications. This is research, which sounds extremely believable considering that the sales of mobile phones have now overtaken those of PCs. It is something all companies should take into consideration when creating marketing strategies to move their business forward.

Social and mobile media is an area that scares a lot of businesses because they’re not sure how to use it. If you’re one of those businesses, now is the time to face that fear, because otherwise you will be left behind.

Both of these media landscapes are going to be so influential in future years that it’s too costly not to be involved; especially those in ecommerce. The increase in smartphone sales shows that users want information at their fingertips while on the move. Technology has made us become incredibly inpatient, however, ecommerce businesses can use this to their advantage through location-based services.

We’re finally getting there, however, in my opinion, the ‘year of the mobile’ has become the ‘years of the mobile’. Now where’s my cocktail gone…?

If you want to see the Gartner Research in full please Click Here.

Asos Image 200x300 The Year of the Mobile…

Posted in Industry News, Uncategorized | Tagged , , , , , ,

Steve Jobs 239x300 Honouring Steve Jobs

As Steve Jobs’ family mourns the loss of a loved one, the world mourns the loss of one of the most talented, creative and visionary minds of this generation.

Although Steve wasn’t Canadian, millions of us have embraced his many creations – from the very first Apple desktop computers, to the iPod, the iPhone and more recently the iPad. Ironically, many of us found out about his passing via one of his devices.

Since news of his death broke last week, memorials have grown at his home and Apple headquarters with people dropping off flowers and leaving messages of how Steve changed their lives.

Steve was all about change, whether he planned it or not, he has forever changed the way we talk on the phone, listen to music and even search the web.

To honour his life, Apple recently decided it would hold a memorial service on October 19.

“Although many of our hearts are still heavy, we are planning a celebration of his life for Apple employees to take time to remember the incredible things Steve achieved in his life and the many ways he made our world a better place,” said Tim Cook, the new CEO, through an e-mail.

However, this isn’t the only memorial. Canadians have been pouring their hearts out online, through Facebook Groups and blogs. Also, the Discovery Channel is set to air a documentary entitled “iGenius: How Steve Jobs Changed the World” that will premiere Sunday.

Posted in Industry News, Marketing News | Tagged , , , , , , , ,

In case you didn’t know, journalists aren’t perfect – but then again, who is?

Far too often, something we hear on the news or read in the paper becomes common, everyday language that we all pick up without really analyzing whether it’s correct or not… until today.

John Sternberg is on a mission to correct the unnecessary words many journalists use today. In his simple (yet affective) blog, Unnecessary Journalism Phrases, John says “the blog was created to showcase linguistic crutches journalists employ.”

While the blog is directed towards journalists, anyone who is a communicator can really benefit from his lessons. Whether you writing about someone’s “tragic death” or what you did in the “morning hours,” John’s blog will definitely make you think the next time you sit in front of your computer to write.

Posted in Industry News | Tagged , , , ,

I don’t know about you, but now that summer is over I’m spending a little more time on the couch. As Canadians do, especially those in Vancouver, as soon as the sunshine says good-bye we tend to hibernate until it returns (usually until the following May – if we’re lucky).

As I hunker down to watch the season premiers of my new favourite shows, I can’t help but notice and be totally annoyed with the high volume levels of TV commercials this week.

In case you missed it, last week the Canadian Radio-television Telecommunications Commission (CRTC) told broadcasters they’ll have to begin controlling the loudness of the ads by Sept. 1, 2012. The decision comes after a two-month public consultation period that resulted in more than 7,000 complaints about the “ear-splitting ads.”

Of course, Canada’s major broadcasters have said they’ll work over the next year to comply with the new rules and meet the deadline. However, I can’t help but notice that the ads have gotten even louder in the last week. Could it be that broadcasters want the last laugh? I have a feeling the CRTC will be receiving a few more complaints over the next month.

Posted in Curve News, Industry News | Tagged , , ,