If I earned a dollar every time somebody said to me “…this year is the year of the mobile,” I’d be sitting on my yacht in the French Riviera sipping on cocktails. Instead, I’m reading another article claiming that the ‘invasion’ of the mobile is finally here, and by the end of 2015 we will all speak in text slang and the Earth will be the shape of an Apple (R.I.P Steve Jobs). Okay, I admit some of that is false, but you catch my drift.
Bad jokes aside, it really does look as though the dominance of the smartphone is starting to make great headway in its role as an advertising tool (or so research suggests). Gartner Research has stated that by 2015, 50 per cent of companies’ online sales will come via social media platforms and mobile applications. This is research, which sounds extremely believable considering that the sales of mobile phones have now overtaken those of PCs. It is something all companies should take into consideration when creating marketing strategies to move their business forward.
Social and mobile media is an area that scares a lot of businesses because they’re not sure how to use it. If you’re one of those businesses, now is the time to face that fear, because otherwise you will be left behind.
Both of these media landscapes are going to be so influential in future years that it’s too costly not to be involved; especially those in ecommerce. The increase in smartphone sales shows that users want information at their fingertips while on the move. Technology has made us become incredibly inpatient, however, ecommerce businesses can use this to their advantage through location-based services.
We’re finally getting there, however, in my opinion, the ‘year of the mobile’ has become the ‘years of the mobile’. Now where’s my cocktail gone…?
If you want to see the Gartner Research in full please Click Here.