Over the last couple of months the folks at Greenpeace have been busy bees in the social media scene. They have taken it upon themselves to post videos, create a website, and Tweet all on Shell’s behalf – essentially hijacking the company’s social media presence for their own benefit, to raise awareness about the oil drilling in the Arctic. As you may have guessed, the campaign sparked anger with many people who didn’t know the “messaging” was really coming from Shell’s arch enemy, Greenpeace.
Facebook has launched a new WordPress plugin that allows cross-platform publishing, something that will only increase Facebook’s online presence.
The new app is easy-to-use and will allow WordPress bloggers to have content easily published on their Facebook timeline and Facebook pages with no coding. Further, the plugin enables WordPress users to add additional widgets such as activity feeds, likes and subscriptions. Continue reading →
Our more loyal followers may remember a blog we wrote last month about Martha Payne, a nine-year-old Scottish schoolgirl who started the blog, Neverseconds. Exposing the questionable lunches served at her school, the blog has amassed three million hits and raised $50,000 for Mary’s Meal charity, which provides school meals in low-income areas.
While jaded Facebook investors continue to criticize the company’s value, a recent study by Internet research firm ComScore has highlighted the value of marketing on the social network.
Last week, we at Curve outlined the newest features that made advertising on Facebook more effective and easier. The results out of ComScore this week should lighten some of the bad press Facebook has been receiving. Continue reading →
Facebook has recently been in the press for a lot of bad reasons. Beyond its stock dropping almost 25 per cent since its IPO – much to the chagrin of its malignant investors – the company has added three new features that should please businesses that advertise on Facebook.