For those not aware, Instagram recently announced that it had the right to sell your photos without compensation, payments or even notification. To say the least, Instagram (and Facebook, which acquired the site for $2 billion) received a substantial amount of flack for this decision.

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Over the last couple of months the folks at Greenpeace have been busy bees in the social media scene. They have taken it upon themselves to post videos, create a website, and Tweet all on Shell’s behalf – essentially hijacking the company’s social media presence for their own benefit, to raise awareness about the oil drilling in the Arctic. As you may have guessed, the campaign sparked anger with many people who didn’t know the “messaging” was really coming from Shell’s arch enemy, Greenpeace.

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Curve is blessed to have so many recreational shutterbugs on staff. Our weekend recaps are usually accompanied with (often hilarious) photos.  Sharing these photos quickly between us is done with a great app called Bump. Continue reading

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You’re never too old to be social media savvy. If you don’t believe me, just ask Josie Dimples (@j_dimps). She’s the 80-year old grandmother from Staten Island, who’s proving that Twitter isn’t just for celebrities.

The youthful senior started a Twitter account with a little help from her grandson after her husband died, saying she was simply “bored”. Josie attracted attention when she publicly announced her goal was to have more than 80,000 followers before she dies.
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This week Curve Communications welcomed a new member to the team, Connor Barnsley, who’s taking over Naomi’s role as a marketing and events consultant. Although he has big shoes to fill, Connor is passionate about marketing and communications and we know he’ll be a great fit for our team. Continue reading

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At Curve Communications, we’re proud of the fact that we have many former journalists working with us. We feel that former journalists make great PR professionals because they understand the media and know what it takes to get our clients on the news. Recently, PR Daily posted an interview with Monique Dinor, a former journalist turned PR pro.
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This week there are a lot of sad faces in the Curve Communications office. That’s because we’re wishing one of our former employees (and good friend), Naomi Zwier, well as she embarks on another journey – this time in her home country of Netherlands. Continue reading

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Now that Mitt Romney has wrapped up the Republican nomination, Americans can now expect an unceasing bombardment of political ads by the media. And while television ads will still play their part, this election will be fought–and won­–on the digital front.

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After a lot of blood, sweat and hard work, Curve Communications client Renee and Allan Switzer officially launched their home furnishing company SwitzerCultCreative last week. The launch was celebrated with an exclusive open house at the Western Designers (WD) Showroom in Vancouver’s “Railtown” district.

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As we mentioned last week, the newest social network, Pinterest, has companies around the world wondering how they can get on board of the ‘pinning’ craze.

As we’ve seen with Facebook and Twitter, contests are usually a great way to engage your social media audience. But, if you’re still wondering how to tackle it with your own business, PR Daily has posted a great article written by Nicole D’Alonzo with great examples of Pinterest contests that work.

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