EVENTS/CULTURAL

AREA OF EXPERTISE:
Cultural Event Marketing / Promotions

CHALLENGE:
Facilitating marketing, media buys and media relations for a world-renowned choral festival.

RESULT:
Curve’s strong media relations and ad campaign meant ticket sales for Vancouver in 2007 surpassed expectations and the same is projected for Montreal in 2009.

PROJECT DESCRIPTION:
Berkshire Choral Festival is an annual series of world-class choral events held in cultural capitals across the globe. In 2007, Curve worked with the company in Vancouver and in Montreal in 2009 to promote participation in the festival and increase public ticket sales for the final performance

 

AREA OF EXPERTISE:
Marketing / Media Buys / Media Relations

CHALLENGE:
To execute a strategic marketing plan to maximize ticket sales for Vancouver performances by this world-renowned ballet company.

RESULT:
Targeted ad campaigns, innovative marketing initiatives and extensive media coverage coordinated by Curve maximized visibility in the Lower Mainland. In 2008, the student matinee was a complete sell-out with 2800 tickets sold. Ticket sales for the four performances exceeded sales expectations.

PROJECT DESCRIPTION:
The Royal Winnipeg Ballet is Canada’s premier ballet company and the longest continuously operating ballet company in North America. Curve successfully promoted their Vancouver performance of the classic ballet Sleeping Beauty in 2008 and is working on the upcoming 2009 performance of Peter Pan.

 

AREA OF EXPERTISE:
Media Relations

CHALLENGE:
Execute numerous media relations campaigns to boost ticket sales at North America’s premier performance venue.

RESULT:
Working with the Chan Centre on a number of shows, Curve consistently achieved high-profile coverage for diverse events, including the Chan’s celebratory 10th anniversary performance, which was featured in local print and broadcast media. The level of publicity garnered has in turn led to increased ticket sales and sell-out shows. 

PROJECT DESCRIPTION:
The Chan Centre has looked to Curve for coverage of many diverse performers and events including; the 10th anniversary performance of Lortie’s Mozart, Said the Whale, Alex Cuba, and Company B. 

 

AREA OF EXPERTISE:
Crisis Management

CHALLENGE:
Ballet British Columbia, on the verge of bankruptcy, needed to communicate their dilemma to the media and the public in an effort to increase ticket sales for the performance of Nutcracker, allowing them to finish their 2008/2009 dance season.

RESULT:
Curve ensured the Ballet’s predicament was featured in every local news outlet, nationally across Canada, and in international publications including dance magazines and The New York Times. Curve’s strategic and innovative campaign ensured the ballet not only sold 12,000 tickets but also exceeded its goal by 15%. 

PROJECT DESCRIPTION:
Following the financial fallout from low-ticket sales amidst a sagging economy, Curve was charged with raising awareness of the Ballet’s plight to increase ticket sales. Curve initiated the campaign with a well attended press conference and continued to drum up public support through regular press releases, media scrums and promotional opportunities coordinated through our strong, long-standing relationships with media partners in the city.