HEALTH/PHARMACEUTICAL

AREA OF EXPERTISE:
Major Announcements

CHALLENGE:
Communicate a groundbreaking announcement to industry and mainstream media.

RESULT:
Curve’s strong media relationships and respected reputation with local press garnered significant coverage in both biotechnology and business publications across Canada, including a cover story in the Vancouver Sun's Business section and an appearance in the Globe and Mail's Report on Business.

PROJECT DESCRIPTION:
Curve managed the public relations campaign for Inimex Pharmaceuticals’ groundbreaking announcement that they had raised US $22 million in the fight against antibiotic resistance.

AREA OF EXPERTISE:
Media Relations, Advertising

CHALLENGE:
Educating individuals in the province of British Columbia about the risks of high blood pressure, “the silent killer.”

RESULT:
With a limited budget available for a media buy, Curve persuaded its media partners to come to the table and run editorial coverage of survivor success stories alongside many of the awareness ads. The campaign reached approximately two million readers across BC. 

PROJECT DESCRIPTION:
Curve Communications worked with the Heart and Stroke Foundation of BC & Yukon, pitching the Heart and Stroke message across the province and partnering with local media outlets.