PRODUCTS

AREA OF EXPERTISE:
Product Marketing / Publicity

CHALLENGE:
Garnering ongoing coverage and exposure.

RESULT:
Curve partnered FullyLoadedTea with high profile events like the Juno Awards, L’Oreal Fashion Week in Toronto, and the Emmy’s in L.A., bringing FLT’s fresh tea philosophy to the movers and shakers in Canada and the US. The client saw a tangible spike in business and US exposure paved the way for entry into that lucrative marketplace.

PROJECT DESCRIPTION:
FullyLoadedTea is an innovative young company with an amazing product. Curve was hired to raise awareness of the bold opinionated blends in key demographics and markets.

 

AREA OF EXPERTISE:
Product Marketing /Publicity

CHALLENGE:
Garnering ongoing coverage for a new product in the competitive interiors market.

RESULT:
Curve raised the local and national profile of Beetling with a targeted media relations campaign, which focused on the highly competitive and desirable home and parent /family publications. National media was backed-up with local coverage in newspapers across Canada along with several online high traffic websites and blogs.

PROJECT DESCRIPTION:
Beetling Design Corporation creates 3-D wall art for kids. Curve continues to work with the Coquitlam-based company gaining exposure for their innovative products for the interior design market.