RETAIL/FASHION

AREA OF EXPERTISE:
Media Relations / Spokesperson Training

CHALLENGE:
To effectively communicate the “Jeaneology” campaign in key Canadian markets.

RESULT:
The Jeaneology campaign aimed to find the perfect denim fit for every body shape. Curve achieved coverage in high profile publications across Canada equal to approximately half a million dollars in advertising expenditure. The client also saw a spike in denim sales following both the 2007 and 2008 campaigns. 

PROJECT DESCRIPTION:
Bootlegger’s “Jeaneology” campaign was developed to ensure customers found the perfect fitting jeans for their body type. Curve prepared Bootlegger’s expert Jeaneologists to spread their flattering gospel with comprehensive media training and targeted press interviews.

 

AREA OF EXPERTISE:
Media Relations / Marketing

CHALLENGE:
To raise the profile of the extraordinary inch loss spa treatment, The Universal Contour Wrap, across North America.

RESULT:
Body Beautiful’s Universal Contour Wrap has been featured in outlets throughout Canada, including newspapers, magazines and on the television show, ET Canada. Curve landed a spot at the Emmy’s where celebrities took advantage of the wrap in preparation for their big night. As a result of this exposure, the famous Olé Henrickson Spa in L.A. picked up the inch-loss treatment.    

PROJECT DESCRIPTION:
Curve executed a targeted media relations campaign, focusing on key markets in North America.  The BC-based company has enjoyed international success with its innovative spa sensation.