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Public & Media Relations


Advertising is what you say about yourself. Public and Media Relations is what others say about you. Having unbiased endorsement is important to authentic, increased success."

Laura Ballance, Partner, Curve Communications

 

Media Relations: We help clients build strategic relationships with the media using a number of important tools. From writing press releases and pitching story ideas to offering media relations training to an organization's spokespeople, we succeed in helping companies of all sizes communicate the key messages and image for their business.

Community Relations: Whatever the scale or type of project, our goal is to maximize the quality and reach of your marketing and communications investment so that you stand out from your competitors. We host and organize community events and sponsorships and get to the heart of the issues in your community. Our relationship with community newspapers is second-to-none in this market - we understand what they need, how to get their attention and how to utilize this important media group.

Government Relations: We provide advice and workable solutions and strategies. We monitor policy changes and announcements and can find funding and collaborative companies, groups and organizations to ensure that your organization has a productive and positive working relationship with all levels and branches of government.

Crisis Communications: Whether it is a labour dispute, a chemical spill or a litigious allegation, we help clients work their way through a crisis. Dealing with media coverage, restoring public confidence and putting a communications plan together before the crisis hits are just a few areas in which we have a tested expertise.

Media Training: Know exactly how to react to media before they come to you. We offer everything from a one-hour session or a three-hour seminar to day-long workshops and one-on-on training to help clients develop the tools necessary to handle the toughest news interview. As former print, radio and TV journalists, we use the tools of the trade to make sure your key message stays on track.

Speech Writing: Our writers work closely with each speaker to give them a product that fits their personality and works for them and their audience. click to contact us We have written materials for CEOs, company presidents and company representatives. We are always available and can edit speeches with a moment's notice.

Press Releases/Kits: Our press releases and press kits help you get your information into the hands of journalists, onto the best websites, and on-air with broadcast media. We tailor your message to fit their specific criterion and deliver it by deadline. For most effective results, we combine press kits with customized telephone and email pitches in support of the objective.